How We Price Our Jewelry: No Retail Markup, No Secrets

Published July 2026 · Transparency · 4 min read

There's a moment that happens in traditional jewelry stores. You find a piece you love. You turn it over. You see the price. And you wonder: "Is this what it's actually worth — or am I paying for the marble floors and the magazine ads?"

We think you deserve to know exactly where your money goes. So here it is: the complete breakdown of how LOTTEDS prices work.

The Traditional Jewelry Pricing Model

A typical luxury jewelry brand operates like this:

1. Materials & Labor: The actual cost of making the piece — the gold, the stones, the craftsperson's time.
2. Brand Markup (3–5×): The brand adds a multiplier to cover their operations, marketing, and profit margin.
3. Wholesale Markup (2×): If the brand sells through retailers, the wholesaler adds their margin.
4. Retail Markup (2–3×): The store adds their margin to cover rent, staff, and profit.

By the time a piece reaches you, it's been marked up 5–10 times from its production cost. You're not just paying for jewelry. You're paying for Fifth Avenue rent, celebrity endorsements, and multi-page magazine spreads.

The LOTTEDS Pricing Model

We cut out every step between our workshop and your jewelry box:

Percentages are approximate and vary by piece. A diamond-heavy ring allocates more to materials; a hand-engraved piece allocates more to craftsmanship.

Here's what this means in practice:

• No wholesale markup: We don't sell to stores. We sell directly to you.
• No retail markup: No physical stores, no mall rent, no commissioned salespeople.
• No celebrity endorsements: We'd rather put that budget into better materials. The jewelry speaks for itself.
• No artificial scarcity pricing: We don't limit supply to inflate perceived value. The price reflects what it costs to make, plus enough to sustain the business.

Why Lab-Grown Stones Matter for Pricing

Mined diamonds are expensive largely because of supply control — not intrinsic rarity. A handful of companies have historically controlled the flow of diamonds into the market, keeping prices artificially high.

Lab-grown diamonds and moissanite bypass this entirely. They're created in controlled environments with no mining costs, no supply chain intermediaries, and no artificial scarcity. The result: identical or superior stones at 60–90% less cost. Read the full comparison →

What About Sales and Discounts?

We rarely discount individual pieces — because our prices are already set close to what they cost to make. Instead, we reward loyalty: bulk cart discounts, the Circle tier benefits, surprise gift packages for our Gold and SVIP members. These are bonuses that grow with your relationship to LOTTEDS — not flash sales that devalue the craftsmanship. Explore The Circle →

The Bottom Line

When you buy a LOTTEDS piece, you're paying for the thing itself — the metal, the stones, the hands that made it, and the service that stands behind it. You're not paying for a brand story. You're not paying for a glass display case on a famous street. You're paying for jewelry that respects your skin, your wallet, and your intelligence.

Materials & Craftsmanship → · The Circle Rewards →